{"id":19113,"date":"2026-03-25T12:19:31","date_gmt":"2026-03-25T11:19:31","guid":{"rendered":"https:\/\/bnf.fi\/2026\/03\/25\/fran-skeptisk-till-supernojd-darfor-annonserar-eiring-i-hbl\/"},"modified":"2026-04-07T14:08:54","modified_gmt":"2026-04-07T12:08:54","slug":"fran-skeptisk-till-supernojd-darfor-annonserar-eiring-i-hbl","status":"publish","type":"post","link":"https:\/\/bnf.fi\/fi\/2026\/03\/25\/fran-skeptisk-till-supernojd-darfor-annonserar-eiring-i-hbl\/","title":{"rendered":"Fr\u00e5n skeptisk till supern\u00f6jd \u2013 d\u00e4rf\u00f6r annonserar Eiring i HBL"},"content":{"rendered":"<div>\n<p>F\u00f6r n\u00e5gra \u00e5r sedan blev Jonas kontaktad av Matti Oja fr\u00e5n Hufvudstadsbladet. F\u00f6rst fanns en viss tvekan.<\/p>\n<p>\u2013 Jag var f\u00f6rst skeptisk, men sen kom han med ett erbjudande som jag inte kunde tacka nej till.<\/p>\n<p>Det blev starten p\u00e5 ett annonssamarbete som snabbt gav effekt.<\/p>\n<p>\u2013 Vi b\u00f6rjade annonsera och vi fick direkt respons fr\u00e5n v\u00e5r kundkrets som hade sett annonsen i tidningen.<\/p>\n<p>Eiring har under \u00e5ren testat m\u00e5nga olika annonsl\u00f6sningar i HBL \u2013 f\u00f6r att hitta r\u00e4tt kombination av r\u00e4ckvidd, tajming och genomslag.<\/p>\n<p>\u2013 Vi har anv\u00e4nt oss av f\u00f6rsta sidan, annonser inne i tidningen, baksidan och utomhusreklam. Vi har testat det mesta.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-19019\" src=\"https:\/\/bnf.fi\/wp-content\/uploads\/2026\/03\/eiring2-300x200.jpg\" alt=\"\" width=\"1061\" height=\"707\" srcset=\"https:\/\/bnf.fi\/wp-content\/uploads\/2026\/03\/eiring2-300x200.jpg 300w, https:\/\/bnf.fi\/wp-content\/uploads\/2026\/03\/eiring2-1024x683.jpg 1024w, https:\/\/bnf.fi\/wp-content\/uploads\/2026\/03\/eiring2-768x512.jpg 768w, https:\/\/bnf.fi\/wp-content\/uploads\/2026\/03\/eiring2-1536x1024.jpg 1536w, https:\/\/bnf.fi\/wp-content\/uploads\/2026\/03\/eiring2-2048x1365.jpg 2048w\" sizes=\"(max-width: 1061px) 100vw, 1061px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Det viktiga, menar Jonas, \u00e4r att v\u00e5ga satsa p\u00e5 synlighet som faktiskt syns \u2013 och att planera smart.<\/p>\n<p>\u2013 Jag tror det \u00e4r bra att t\u00e4nka stort och inte ta en f\u00f6r liten annons, och att v\u00e4lja ut ett bra datum i tid.<\/p>\n<p>En annan nyckel till att samarbetet fungerar \u00e4r det praktiska: att det \u00e4r enkelt, proffsigt och att man f\u00e5r hj\u00e4lp med b\u00e5de planering och produktion.<\/p>\n<p>\u2013 Samarbetet har fungerat v\u00e4ldigt bra. Vi har en fantastiskt bra kontakt b\u00e5de med Matti Oja som organiserar v\u00e5ra kampanjer och Jesper \u00c5bonde som g\u00f6r all layout.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Resultatet? Ett samarbete som inte bara forts\u00e4tter \u2013 utan \u00e4r planerat l\u00e5ngt fram.<\/strong><\/p>\n<p>\u2013 Allt \u00e4r inbokat nu till 2027.<\/p>\n<p>Ett tips f\u00f6r att f\u00e5 respons: v\u00e5ga sticka ut. Jonas rekommenderar varmt HBL som annonskanal och lyfter en viktig detalj f\u00f6r alla som vill f\u00e5 ut mer av sin annonsering:<\/p>\n<p>\u2013 Som tips ska man ha n\u00e5gonting i annonsen som g\u00f6r att folk l\u00e4gger m\u00e4rke till den \u2013 n\u00e5gonting tokigt personligt eller n\u00e5got annorlunda.<\/p>\n<\/div>\n<div id=\"player-e92861e3-d4cd-4d60-b926-fe6fddb5dd87\"><\/div>\n<p><script type=\"module\">\n\u00a0\u00a0import flowplayer from \"https:\/\/embed.flowplayer.com\/cca437e8-788d-4c66-a2e0-e267ca85d141\/e92861e3-d4cd-4d60-b926-fe6fddb5dd87.js\";\n\u00a0\u00a0flowplayer(\"#player-e92861e3-d4cd-4d60-b926-fe6fddb5dd87\", {});\n<\/script><\/p>\n<div>\n<p><strong>Vill du ocks\u00e5 f\u00e5 respons p\u00e5 din annonsering?<\/strong><br \/>\nKontakta oss s\u00e5 hj\u00e4lper vi dig hela v\u00e4gen fr\u00e5n id\u00e9 till f\u00e4rdig annons.<\/p>\n<\/div>\n<div>Matti Oja<\/div>\n<div>040 5014 285<\/div>\n<div>matti.oja@bonniernews.fi<\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r Jonas Eiring \u00f6ppnade sin butik Eiring \u00e5r 2005 var m\u00e5let tydligt: att bygga n\u00e5got l\u00e5ngsiktigt. Sedan dess har verksamheten vuxit och utvecklats \u2013 och marknadsf\u00f6ringen har f\u00e5tt en allt viktigare roll f\u00f6r att forts\u00e4tta n\u00e5 kunderna p\u00e5 r\u00e4tt s\u00e4tt.<\/p>\n","protected":false},"author":12,"featured_media":19114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[71,75,76],"tags":[],"class_list":["post-19113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bonnier-news-finland-fi","category-case","category-nyland"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fr\u00e5n skeptisk till supern\u00f6jd \u2013 d\u00e4rf\u00f6r annonserar Eiring i HBL -<\/title>\n<meta name=\"description\" content=\"N\u00e4r Jonas Eiring \u00f6ppnade sin butik Eiring \u00e5r 2005 var m\u00e5let tydligt: att bygga n\u00e5got l\u00e5ngsiktigt. 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