{"id":19136,"date":"2026-01-15T09:12:06","date_gmt":"2026-01-15T08:12:06","guid":{"rendered":"https:\/\/bnf.fi\/2026\/01\/15\/akademiska-bokhandeln-satsar-pa-synlighet-med-tydliga-resultat\/"},"modified":"2026-04-08T08:07:30","modified_gmt":"2026-04-08T06:07:30","slug":"akademiska-bokhandeln-satsar-pa-synlighet-med-tydliga-resultat","status":"publish","type":"post","link":"https:\/\/bnf.fi\/fi\/2026\/01\/15\/akademiska-bokhandeln-satsar-pa-synlighet-med-tydliga-resultat\/","title":{"rendered":"Akademiska Bokhandeln satsar p\u00e5 synlighet \u2013 med tydliga resultat"},"content":{"rendered":"<p>Synlighet \u00e4r avg\u00f6rande i en konkurrensutsatt marknad, och Akademiska Bokhandeln vet hur man tar plats. Med ett l\u00e5ngsiktigt och framg\u00e5ngsrikt samarbete med Bonnier News, och i synnerhet med Hufvudstadsbladet, har bokhandeln st\u00e4rkt sitt varum\u00e4rke.<\/p>\n<p>\u2013 Samarbetet har gett mycket goda resultat genom \u00e5ren, ber\u00e4ttar Johanna Avellan, kommersiell chef p\u00e5 Akademiska Bokhandeln.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17453 size-full\" src=\"https:\/\/bnf.fi\/wp-content\/uploads\/2026\/01\/DM7A0470-kopiera-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/bnf.fi\/wp-content\/uploads\/2026\/01\/DM7A0470-kopiera-scaled.jpg 2560w, https:\/\/bnf.fi\/wp-content\/uploads\/2026\/01\/DM7A0470-kopiera-300x200.jpg 300w, https:\/\/bnf.fi\/wp-content\/uploads\/2026\/01\/DM7A0470-kopiera-1024x683.jpg 1024w, https:\/\/bnf.fi\/wp-content\/uploads\/2026\/01\/DM7A0470-kopiera-768x512.jpg 768w, https:\/\/bnf.fi\/wp-content\/uploads\/2026\/01\/DM7A0470-kopiera-1536x1024.jpg 1536w, https:\/\/bnf.fi\/wp-content\/uploads\/2026\/01\/DM7A0470-kopiera-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Genom en smart kombination av tryckt och digital marknadsf\u00f6ring har Akademiska Bokhandeln n\u00e5tt ut brett. Allt fr\u00e5n i\u00f6gonfallande helsidesannonser \u2013 p\u00e5 f\u00f6rsta sidan \u2013 till tr\u00e4ffs\u00e4kra digitala kampanjer p\u00e5 <a href=\"http:\/\/www.hbl.fi\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.hbl.fi&amp;source=gmail&amp;ust=1767957234285000&amp;usg=AOvVaw2Noi5vmqyCA024c6JmfyxP\">www.hbl.fi<\/a> och synliga sk\u00e4rmar p\u00e5 landsbygden har bidragit till \u00f6kad n\u00e4rvaro och igenk\u00e4nning.<\/p>\n<p>En viktig framg\u00e5ngsfaktor har varit det n\u00e4ra samarbetet och den r\u00e5dgivning som Bonnier News bidrar med.<br \/>\n\u2013 Vi har f\u00e5tt m\u00e5nga v\u00e4rdefulla tips som verkligen hj\u00e4lpt oss att maximera v\u00e5r synlighet, s\u00e4ger Johanna Avellan.<\/p>\n<p>F\u00f6r Akademiska Bokhandeln \u00e4r samarbetet med Bonnier News en sj\u00e4lvklar del i det l\u00e5ngsiktiga varum\u00e4rkesbyggandet \u2013 effektivt, smidigt och enkelt.<\/p>\n<p>&nbsp;<\/p>\n<p>Se videon nedan:<\/p>\n<div id=\"player-babdd9ba-2927-4309-890d-dbb82acc0382\"><\/div>\n<p><script type=\"module\">\n  import flowplayer from \"https:\/\/embed.flowplayer.com\/cca437e8-788d-4c66-a2e0-e267ca85d141\/babdd9ba-2927-4309-890d-dbb82acc0382.js\";\n  flowplayer(\"#player-babdd9ba-2927-4309-890d-dbb82acc0382\", {});\n<\/script><\/p>\n<p data-start=\"655\" data-end=\"828\">Vill du ocks\u00e5 lyckas?<\/p>\n<p data-start=\"655\" data-end=\"828\">Kontakta oss nedan!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Med r\u00e4tt synlighet har Akademiska Bokhandeln st\u00e4rkt sitt varum\u00e4rke och \u00f6kat sin r\u00e4ckvidd genom ett framg\u00e5ngsrikt samarbete med Bonnier News.<\/p>\n","protected":false},"author":12,"featured_media":19137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[71,75,76],"tags":[],"class_list":["post-19136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bonnier-news-finland-fi","category-case","category-nyland"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Akademiska Bokhandeln satsar p\u00e5 synlighet \u2013 med tydliga 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